Asia Pricing Professionals Expands Across Asia-Pacific Following Successful Events in Singapore, Mumbai, and Bengaluru

Singapore: Asia Pricing Professionals (APP), the leading pricing and commercial excellence community in Asia-Pacific, is accelerating its 2026 regional expansion following successful events in Singapore, Mumbai, and Bengaluru. With a rich programme of conferences, training days, networking evenings, and webinars still ahead, APP continues to strengthen its role as the region’s most comprehensive ecosystem for pricing, value management, and revenue excellence.

 

 

Central to the 2026 programme is a strategic partnership with the Professional Pricing Society (PPS), connecting global best practices with regional execution to support individuals, teams, and organisations as pricing evolves into a strategic, AI-enabled business capability.

Comprehensive Pricing Training & Global Certifications

From 2026, APP members will gain access to 100+ on-demand pricing courses through its collaboration with PPS, covering the full pricing and monetization lifecycle from foundational principles to advanced real-world application.

The curriculum spans:

l  Pricing strategy and value creation

l  Pricing analytics and data-driven decision-making

l  Execution, governance, and price realization

l  Negotiation and deal pricing

l  SaaS and XaaS monetization models

l  AI-enabled pricing and advanced analytics

l  Organizational design and change management

In addition, APP will offer globally recognized certifications, including the Certified Pricing Professional (CPP®) designation the only worldwide credential synthesizing the art and science of pricing and a new AI Pricing Certification, designed to help professionals apply artificial intelligence responsibly and effectively in pricing, forecasting, and commercial decision-making.

Asia Pricing Professionals Turns its Focus to Greater China

Singapore, June 2026: Asia Pricing Professionals (APP), the region's leading community for pricing practitioners and commercial excellence leaders, is pleased to announce its strategic intent to expand its presence into Greater China, encompassing Mainland China, Hong Kong, and Taiwan.

Recognising the immense scale and sophistication of commercial ecosystems across Greater China, APP sees a significant opportunity to bring structured pricing thought leadership, professional development, and community building to one of Asia's most dynamic and fast-evolving markets.

To bring this vision to life, APP is actively seeking local partners and investors who share a passion for elevating the pricing profession in China. Whether you are a pricing practitioner, a business association, an academic institution, a consulting firm, or an investor with an interest in professional communities, APP would welcome the conversation.

Prospective partners and investors can expect to co-create a vibrant, locally relevant pricing community that connects professionals across industries, facilitates peer learning, and advances best practices in value-based pricing and revenue management across the Chinese market.

If you are interested in joining APP in shaping the future of pricing in Greater China, we invite you to reach out to us at [email protected] or visit https://www.asiapricingprofessionals.org

An Integrated Pricing Ecosystem for Asia-Pacific

Together, APP’s training, certifications, conferences, live programs, and regional networking form a single integrated ecosystem designed to:

l  Build pricing and commercial capability at scale

l  Bridge theory with real-world execution

l  Support career progression and organizational maturity

l  Advance ethical, data-driven, and AI-enabled pricing across Asia-Pacific

A Packed Second Half: APP's 2026 Conference Calendar

Building on early successes across the region, APP's H2 2026 features a strong lineup of flagship conferences, training days, and networking events spanning Singapore, India, and beyond.

The 16th Asia Pricing Conference takes place on 2 October 2026 in Singapore, themed The Growth Equation: Strategy, Pricing & Commercial Excellence bringing together senior pricing and commercial leaders to explore AI-enabled pricing, value creation, and revenue performance across Asia-Pacific. Ahead of the conference, APP will host two in-person Training Days on 30 September and 1 October (with a dual-track option on Day 2), both eligible for CPP® certification credits.

 In India, the 17th Asia Pricing Conference is scheduled on 18 November in Bengaluru (preceded by a Networking Evening on 17 November), and the 18th Asia Pricing Conference on 20 November in Chennai, focused on Manufacturing Commercial & Pricing Excellence. APP has already held successful Networking Evenings in Singapore, Mumbai, and Bengaluru in 2026, with further events planned in Bengaluru, Pune, Chennai and Mumbai.

A Training Day led by Danilo Zatta on Pricing in Volatile Times and Markets will take place in Bangkok on 3rd October.

Virtual webinars for the broader Asia-Pacific community are scheduled on 15th July , 12th August, 9th October, and 10th December.

Each event features curated networking, practitioner roundtables, and thought leadership, reinforcing APP's role as the region's premier connector of pricing professionals across local markets and global best practices.

About Asia Pricing Professionals (APP)

Founded in 2010, Asia Pricing Professionals is a not-for-profit community dedicated to advancing pricing, value management, and commercial excellence across Asia-Pacific. APP connects practitioners, leaders, and organizations through education, certification, events, and peer collaboration.

Social Media Links

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Media contact

Brand: Asia Pricing Professionals

Contact: Media team

Email: [email protected]

Website: https://www.asiapricingprofessionals.org