Ascend to Power: The Meteoric Rise of LIFT ON Strongman® in Global Strength Sports

LIFT ON Strongman®, a distinguished brand originating from Shenzhen, China, is at the helm of promoting the sport of strongman to an international audience. Since its inception, it has successfully organized over ten strongman competitions and events, gripping the attention of stellar athletes from more than 30 countries and regions worldwide.

The reach of LIFT ON Strongman® has mushroomed in both domestic and foreign territories with impressive speed. In the first half of 2024 alone, the brand’s events garnered over 5.81 million exposures and captivated an audience of more than 560,000 spectators. Online content playbacks skyrocketed to exceed 36 million views.

Critical collaborations with internationally-renowned institutions such as Strongman Corp., Official Strongman Games, and the Asia Strongman Association have further augmented the brand’s standing. Together with notable personalities like world’s strongest man Martins Licis and Olympic weightlifting champion Lv Xiaojun, LIFT ON Strongman® launched the “Search for the Strongest” documentary series. This initiative resulted in winning the hearts of millions of sports enthusiasts.

LIFT ON Strongman® remains dedicated to its mission—elevating Chinese strength sports to shine on the international stage. Their vision for the brand is clear; they yearn to see more Chinese athletes making their mark in global strongman arenas. By providing Chinese and Asian athletes with an abundance of opportunities to compete and demonstrate their talents, their ultimate goal is to ensure Chinese strongman competitors emerge as a formidable force in global strength sports.

This year, the much-anticipated “China’s Strongest Finals” is set to unfold on November 16th and 17th in Shenzhen, China. Here, the nation’s supreme strongman athletes will battle alongside international guests, vying for the esteemed title of China’s Strongest. It’s an electrifying display of world-class strength and competition that simply can’t be missed!

Follow the action:

WeChat: @海椰丝大力士 Douyin: @海椰丝大力士 Instagram: @LiftonStrongman YouTube: LiftonStrongman

Join LIFT ON Strongman® as they continue to pave the path for strength sports, inspiring countless enthusiasts and athletes along their journey.