Where China Shops Gourmet: Inside a WeChat Community


NowShenzhen   |   April 8, 2026   |   

Inside Zikoland: Premium Food, Wine, and More

When you need trusted, gourmet-grade food products, the choices aren’t that many. Where do you go if you want to order the same chicken used in Michelin-star restaurants, fresh Normandy oysters, or wagyu beef? Now imagine all of this comes at a limited-time flash sale price.

It’s not a big e-commerce platform or a supermarket where you’ll find it. It’s a community-based platform called Zikoland that makes it happen.

The idea was simple – to scout what’s best across food, wine, and everyday family products, and offer it through one-day fl ash sales. This way, the community gets top-range products like premium French
cheese, wagyu beef, pre-cooked dishes, selected wines – and now even pet products – at lowest prices.

Pick. Challenge. Explain

Chef Ziko and his team curate and test everything in their kitchen studio. Only a small part makes the cut. Once approved, the product is offered to the community via dedicated WeChat groups, often together with tutorial and recipes created by Ziko.

Today, there are four communities by interest: Ziko Kitchen for gourmet grade food (raw and pre-cooked), Ziko Cellar for worldwide wine picks, Ziko Farm for organic produce and pantry items, and Ziko Pet Corner for human-grade pet food and accessories.

ZIKO KITCHEN

This community is ideal for those who love cooking and care about the quality of the ingredients they use.

From Monday to Friday, each day features a unique flash offer, split into AM and PM. For example, Monday is cheese day – each time slightly different in selection. The focus is always on top quality or niche products. You won’t find discounted supermarket brands here, but rather the kind of ingredients used in five-star hotels.

This yellow chicken (offer “Poulet d’Or”) is a choice of many Michelin chefs in China – and is also available in Ziko Kitchen.

Some of the platform’s most popular offers: fresh and frozen meats include Australian purebred wagyu, selected hams, lamb, and more.

Pre-made dishes like couscous, cordon bleu, and Italian pasta are
designed to be easy to prepare, with restaurant-grade quality.

Community members often share their own ways of using the same ingredients, adding another layer of exchange and inspiration.

A collaboration with three-Michelin-star chef Paul Pairet. Created exclusively for Ziko Kitchen. Add Chef Ziko to join Ziko Kitchen.

Ziko Cellar

This community is for people who genuinely love wine and have a curious mind. Focusing on classics, Ziko Cellar seeks to find stronger options within the range: there are no 10 kinds of Chablis, but 2–3 that prove to be the best in taste and value for money.

Service is everything. Bought 6 bottles, tried one and found it is not your cup of tea? Just text Ziko, they will find a solution.

There are several online wine festivals they run. Each has its own theme, like “First Friday of the Month” — when they pick one star winery and negotiate the lowest price for its full range, available for just one day. It is like a ‘Black Friday’ only it occurs every month.

Ciders, pastis, and other pleasures of life also come as flash offers, alongside wines. Add Ziko to join Ziko Cellar.

Ziko Farm

Ziko Farm is focused on sourcing organic or ethically produced farm products and pantry items, like olive oil, fresh fruit and berries, spices, and even beverages like kombucha and juices.

Ziko Pet Corner

Zoe runs Ziko Pet Corner with care for pets’ safety and fun, offering a range of pet food products and accessories. She also supports shelters by raising food, featuring a new shelter every month. Add Zoe to join Ziko Pet Corner.

Now, a perk for Shenzhen readers: use code “Never Cilantro” to get a 30 RMB voucher, valid until June 30, 2026. It can be used once in any of the communities. Joining is easy – add Ziko via any of the QR codes above.

Available products rotate based on availability and seasonality. Delivery throughout China, fees apply.